Supporting SMB Growth: Unlocking Recovery through E-commerce

Cynara consultants led the survey design and data analysis for this 2022 report from the global shipping company UPS: Supporting SMB Growth: Unlocking Recovery through E-commerce

Two years after the onset of the COVID-19 pandemic, small and medium sized businesses (SMBs) have made significant changes to their business operations. They have been forced to adapt to pandemic-related challenges, but have also taken advantage of new and growing opportunities in e-commerce and digital markets. UPS, in partnership with Nathan Associates, surveyed 1,027 SMBs across nine countries to better understand the challenges they are facing and the ways in which the flourishing e-commerce market can help them grow and compete in the rapidly changing global economy.

We conducted the survey in nine countries: Brazil, Canada, France, India, Indonesia, Italy, United Arab Emirates, United Kingdom, and Vietnam. During analysis, all responses were disaggregated by the gender of the business owner, but these were only included in the report if they were statistically significant or determined to be notable by the researchers.

See the report on the UPS website here.